Name: MKTG
Price: 77.25 USD
ISBN: 9780357929216

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Charles W. Lamb

Joe F. Hair

Carl McDaniel

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

Everything you need for your course in one place! This collection of book-specific lecture and class tools is available online via www.cengage.com/login.

Instructor's Companion Website

Lamb/Hair/McDaniel's MKTG, 14th Edition, utilizes real-world examples of marketing principles to engage students, establish relatability within the material and facilitate an impactful and engaging learning experience.

K12 Print + Digital Bundle: MKTG, 14th Student Edition + MindTap, 1-year access

K12 Print + Digital Bundle: MKTG, 14th Student Edition + MindTap, 6-year access

Employing practical and contemporary real-world examples, Lamb/Hair/McDaniel's MKTG, 14th Edition, effectively engages students and fosters relatable connections to the material. With its easy-to-follow structure, it offers clear explanations of essential concepts, making it valuable for both educators and students. Enhance your ability to provide an effective, comprehensive and engaging learning experience for your students with Lamb/Hair/McDaniel's MKTG, 14th Edition.

Our online learning platforms are designed to achieve better results. By increasing student engagement, improving teacher productivity, and using assessment to enable differentiation, we support growth. 

With MKTG, 14TH, K12 MINDTAP (1-YEAR ACCESS), our online solution goes further with content from the most trusted sources that not only aligns to your standards & certifications but creates a sense of belonging and inclusion. 

MKTG, 14th, K12 MindTap (1-year access) 

 Our online learning platforms are designed to achieve better results. By increasing student engagement, improving teacher productivity, and using assessment to enable differentiation, we support growth. 

With MKTG, 14TH, K12 MINDTAP (6-YEAR ACCESS), our online solution goes further with content from the most trusted sources that not only aligns to your standards & certifications but creates a sense of belonging and inclusion.

 MKTG, 14th, K12 MindTap (6-year access)

MKTG

MKTG

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